New camera mount on Ebay

$46 (with shipping) for some bent up sheet metal that is coated, and mounts your camera to your front wheel. I wonder how well it will protect the camera if the bike goes down?

If it works, it looks like a cheap way to mount a camera that you already have.

...and if you take a look at the picture this guy made from his friend, I do not know what is supposed to be so special about this mount....